Built to convert

Digital Campaign Agency: Meta Ads & Google Ads

Data-Driven Campaigns That Convert

We manage measurable and efficient digital campaigns across multiple platforms to achieve your business goals with optimal ROI.

Free ConsultationView Portfolio
Platforms
4+
Platforms
Campaigns
1000+
Campaigns
Avg ROAS
450%
Avg ROAS
Monitoring
24/7
Monitoring

In short

Kaff Agency’s digital campaign service runs your paid media on Meta Ads (Instagram & Facebook) and Google Ads: audience research, ad creative, campaign setup, daily optimisation and reporting.

The goal is simple: every rupiah of ad spend is pointed at a measurable outcome, whether leads, sales or awareness.

Why Digital Campaign Management?

Digital advertising is a powerful investment for growth, but requires expertise for proper optimization and tracking. We help you achieve conversion goals with efficient budget and data-driven strategy.

Who is it for?

  • Companies that want measurable leads or sales from online ads.
  • Brands already advertising whose cost per result feels too high.
  • Marketing teams that need a partner for execution and daily optimisation.
  • Businesses launching a product or promotion to a specific audience.

This Service is Perfect For

  • E-commerce ready to scale with clear conversion goals
  • SaaS companies wanting to acquire customers efficiently
  • B2B companies needing quality lead generation
  • Product launches requiring awareness & sales
  • Brands with clear value proposition and target market
  • Businesses wanting to optimize existing ad spend

How we work

  1. 1

    Goals & KPIs

    We agree campaign objectives and success metrics such as cost per lead or ROAS.

  2. 2

    Audience & competitor research

    We map your potential customers and how competitors advertise.

  3. 3

    Tracking setup

    We make sure the Pixel, Conversion API or Google Tag is in place so results are measured correctly.

  4. 4

    Ad creative

    Our creative team produces several visual and copy variations to test.

  5. 5

    Launch & optimisation

    Campaigns are monitored and optimised regularly: audiences, creative and budget allocation.

  6. 6

    Reporting

    You receive regular reports with results, costs and next steps.

What is included

  • Campaign strategy and ad account structure.
  • Ad creative (images, short videos and copy).
  • Conversion tracking setup and checks.
  • Campaign optimisation and creative A/B testing.
  • Performance reports and review sessions.

What's Included in Our Service

End-to-end services for measurable and results-driven digital campaigns

Campaign Strategy

  • Business goals alignment & KPI setting
  • Audience research & persona development
  • Customer journey mapping
  • Channel selection & media mix
  • Budget allocation & pacing strategy

Success Metrics We Track

We track important metrics to ensure optimal ROI

ROAS (Return on Ad Spend)

Revenue to ad spend ratio to measure efficiency

Cost per Acquisition (CPA)

Cost to acquire one customer/lead

Conversion Rate

Percentage of visitors who take desired action

Click-Through Rate (CTR)

Click percentage from impressions to measure relevance

FAQ

Frequently asked questions

Which platforms are recommended for my campaign?

Platform recommendation depends on goals, target audience, and product. Meta Ads are suitable for broad reach and e-commerce. Google Ads for high search intent. TikTok Ads for Gen Z/Millennial. LinkedIn for B2B. We help determine the optimal mix for your business.

What is the minimum budget for digital campaigns?

Minimum budget varies per platform. Generally, we recommend minimum 5-10 million per month for meaningful results. Smaller budgets may not be sufficient for effective testing and optimization. We help allocate budget optimally.

Are landing pages included in the service?

Yes, we create campaign landing pages optimized for conversion. However, for full website and mobile app development, we partner with Kaff Digital (sister company) specializing in custom web & app development.

How is tracking and reporting done?

We setup Google Analytics 4, Meta Pixel, TikTok Pixel, and conversion tracking. You will receive weekly performance snapshots and monthly comprehensive reports with insights and recommendations. Real-time dashboard access is also available depending on package.

How long to see results?

Initial results are usually visible within days to 2 weeks. However, optimization and scaling require 1-3 months to reach optimal performance. We focus on sustainable growth with positive ROI, not quick wins that are not sustainable.

Is ad spend included in the fee?

No. The management fee and ad spend are separate; ad spend is paid directly to the platform (Meta/Google), so it stays transparent.

How soon will I see results?

Early data usually appears in the first week. More stable optimisation typically takes a few weeks of testing, depending on budget and goals.

Other services

Social Media ManagementInstagram, TikTok and LinkedIn accounts that stay active and consistent, without building your own team.TikTok Shop & Live ShoppingFrom shop setup and affiliate creator recruitment to a steady live schedule.Corporate Digital Marketing TrainingHands-on workshops for marketing teams, run by practitioners who handle clients every day.

Ready to Achieve Goals with Digital Campaigns?

Let's discuss how we can help your business achieve conversion goals with measurable and efficient digital campaigns.

Start Free Consultation